Meta Introduces New Features for Businesses on WhatsApp


In an effort to revolutionize business communication on its platform, WhatsApp has released a series of exciting features aimed at streamlining interactions between businesses and their customers. 

Marketing Messages with Optimizations

WhatsApp now offers businesses using Ads Manager the option to leverage AI-powered optimizations for their marketing messages. By providing Meta with their subscriber lists, businesses can receive recommendations on the ideal recipients for their messages. This tailored approach ensures that customers receive relevant and valuable content, leading to improved ROI for businesses.

Conversions API for Business Messaging

For businesses seeking to measure and enhance ad performance across Meta technologies, WhatsApp introduces the Conversions API for Business Messaging. This tool enables businesses to track performance trends, conduct A/B testing, and access ad optimizations, thereby driving more leads and sales while reducing costs.

AI Support for WhatsApp Business App Users

Small businesses using the WhatsApp Business app will soon benefit from AI support provided by Meta. This support includes AI-powered customer service, assistance in creating engaging ads that direct users to WhatsApp chats, and guidance on using app features, enhancing the overall business experience.

  • Businesses will have the capability to activate AI in their customer chat interactions, enhancing support and sales processes, thereby elevating service quality and efficiency significantly.
  • Businesses will also gain access to AI support for crafting Facebook or Instagram ads that seamlessly transition users to a WhatsApp chat, streamlining the process of engaging customers in messaging experiences.
  • Meta is currently investigating methods to enable businesses to directly interact with AI within the WhatsApp Business app, facilitating inquiries and assistance with features such as creating quick replies or adding catalog items.

Meta Verified on WhatsApp

To increase credibility and trust, WhatsApp introduces Meta Verified for small businesses in select regions. This verification process grants businesses a verified badge, impersonation protection, account support, and premium features, elevating their presence on the platform and fostering customer confidence.

  • Meta plans to introduce the new assistant to customers and businesses in India, Singapore, and Brazil, with the AI tool being trained to address typical business queries on WhatsApp, enhancing customer support efficiency.
  • Additionally, Meta is leveraging AI to aid businesses in crafting ads on Facebook and Instagram, including reminders for abandoned carts and providing purchase discounts to customers.

Marketing Messages for WhatsApp Business App Users

WhatsApp Business app users in certain countries, such as Indonesia and Mexico, can now enjoy the convenience of sending marketing messages directly to their customers. This feature allows businesses to personalize messages, schedule their delivery, and track performance metrics, thereby enhancing customer engagement and brand visibility.

Calling on the WhatsApp Business Platform

Recognizing the importance of diverse communication options, WhatsApp introduces calling capabilities on the WhatsApp Business Platform. This feature enables customers to initiate calls with businesses with a simple tap, facilitating smoother interactions for inquiries or support needs. Additionally, businesses will soon have the ability to initiate calls with customers, pending their permission.





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